In honor of Kobe Bryant’s legacy, we developed a multi-week video series featuring challenges for elite youth basketball players, guided by the insights and training methods of WNBA star Arike Ogunbowale.
Knowing the target audience was youth athletes, we designed the content to be punchy, accessible, and mobile-first. Every episode was shot in 9:16 vertical format with clear, actionable takeaways.
The videos lived on TikTok and YouTube Shorts, to meet young athletes where they already consume content.
