Nike Swoosh Classic

Rebranded The Kyrie Irving Invitational and developed a consumer facing name concept to introduce Nike’s High School Hoops platform for New York basketball culture.

We assembled a group of creatives who are former professional athletes and we landed on, The Swoosh Classic. This spoke to Nike’s iconic swoosh while creating a namesake that elevates the aura of the Invitational.

The Swoosh Classic was a 360 degree branding experience through merchandise, digital displays, photography and video that built awareness and engaged fans on game day. Following its inaugural success, The Swoosh Classic became a cultural staple in New York, returning year after year.