Unitedmasters | Coca-Cola

We told the story of rising Brazilian artist Alee as he prepared for a career-defining performance on the Lollapalooza São Paulo stage, while seamlessly integrating Coca-Cola’s brand presence into the narrative.

To do this, we staffed a bilingual crew fluent in English and Portuguese. The film adopted a day-in-the-life format that highlighted Alee’s humble beginnings, family roots, and artistic journey. Coca-Cola product moments were thoughtfully woven into the storyline.